Last updated: April 20, 2026

A. Introduction

1. The privacy of our website visitors is very important to us, and we are committed to safeguarding it. This policy explains what we will do with your personal information.
2. This website is operated by IAMHARDSTYLE Events B.V., registered at Sutton 2, 7327 AB Apeldoorn, The Netherlands (the “data controller”). For any questions about this privacy policy or your personal data, contact us at privacy@iamhardstyle.com.
3. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website.
4. This policy applies to all personal information collected through our website, event preregistration pages, ticketing platforms, and any other services operated under the I AM HARDSTYLE brand.

B. Collecting personal information

The following types of personal information may be collected, stored, and used:

1. information about your computer including your IP address, geographical location, browser type and version, and operating system;
2. information about your visits to and use of this website including the referral source, length of visit, page views, and website navigation paths;
3. information, such as your email address, that you enter when you register with our website;
4. information that you enter when you create a profile on our website — for example, your name, address, and phone number;
5. information, such as your name and email address, that you enter in order to set up subscriptions to our emails and/or newsletters;
6. information you provide when preregistering for events, including your first name, last name, email address, mobile phone number, city, and country;
7. technical information collected automatically during form submissions, such as your IP address and browser user agent, for security and fraud prevention purposes;
8. information that you enter while using the services on our website;
9. information that is generated while using our website, including when, how often, and under what circumstances you use it;
10. information contained in any communications that you send to us by email or through our website, including its communication content and metadata;
11. any other personal information that you send to us.

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

C. Using your personal information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your information for the following:

1. administering our website and business;
2. personalising our website for you;
3. enabling your use of the services available on our website;
4. sending you goods purchased or won through our website;
5. supplying services purchased or won through our website;
6. sending you non-marketing commercial communications;
7. sending you email notifications that you have specifically requested;
8. sending you event-related communications, including ticket sale notifications, event updates, lineup announcements, and pre-sale access information for events you have preregistered for;
9. sharing your information with event partners and co-promoters for the purpose of organising, promoting, and delivering events you have expressed interest in or preregistered for;
10. sending you our email newsletter (you can inform us at any time if you no longer require the newsletter);
11. sending you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
12. providing third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);
13. dealing with inquiries and complaints made by or about you relating to our website;
14. keeping our website secure and preventing fraud;
15. verifying compliance with the terms and conditions governing the use of our website; and
16. any other purpose about which we notify you at the time of collection.

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

We will not, without your express consent, supply your personal information to any third party for their or any other third party’s direct marketing.

D. Legal basis for processing

We process your personal information on the following legal bases:

1. Consent — when you preregister for events, subscribe to newsletters, opt in to marketing communications, or agree to the sharing of your data with event partners. You may withdraw your consent at any time by contacting us at [privacy@iamhardstyle.com];
2. Legitimate interests — website security, fraud prevention, analytics, internal administration, and event organisation, where these interests are not overridden by your rights;
3. Contractual necessity — processing ticket purchases, delivering goods or services you have ordered, and fulfilling event-related obligations; and
4. Legal obligation — where we are required to process your data to comply with applicable laws.

E. Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) as reasonably necessary for the purposes set out in this policy.

We may share your personal information with third-party event partners, co-promoters, venue operators, and local production companies involved in the organisation, promotion, and delivery of I AM HARDSTYLE events in your region. These partners receive only the information necessary for event-related communications and event delivery. When you preregister or purchase tickets for an event, you will be informed of the partners involved at the point of data collection.

We may also disclose your personal information:

1. to the extent that we are required to do so by law;
2. in connection with any ongoing or prospective legal proceedings;
3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
4. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this policy, we will not provide your personal information to third parties.

F. International data transfers

1. Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
2. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China, India, and Australia.
3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
4. You expressly agree to the transfers of personal information described in this Section F.

G. Retaining personal information

1. This Section G sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations regarding the retention and deletion of personal information.
2. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
3. Event preregistration data will be retained for up to 24 months after the relevant event date, unless you request earlier deletion.
4. Marketing subscriber data will be retained until you unsubscribe or request deletion.
5. Website analytics data is retained for up to 26 months.
6. Notwithstanding the other provisions of this Section G, we will retain documents (including electronic documents) containing personal data:
   1. to the extent that we are required to do so by law;
   2. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
   3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

H. Security of your personal information

1. We will take reasonable technical and organisational precautions to prevent the loss, misuse, or alteration of your personal information.
2. We will store all the personal information you provide on secure (password- and firewall-protected) servers.
3. All electronic financial transactions entered into through our website will be protected by encryption technology.
4. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
5. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

I. Cookies and tracking

1. Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
2. We use both session cookies and persistent cookies on our website. Session cookies expire when you close your browser. Persistent cookies remain stored on your device until they expire or you delete them.
3. We use cookies for the following purposes:
   1. Essential cookies — to enable core website functionality, manage sessions, and maintain security;
   2. Analytics cookies — to help us analyse the use and performance of our website; and
   3. Marketing cookies — to enable personalised advertising and to track the effectiveness of our marketing campaigns.
4. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser. Blocking all cookies will have a negative impact upon the usability of many websites.
5. We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered is used to create reports about the use of our website. You can find more information about Google Analytics, and its privacy practices, at https://policies.google.com/privacy.

J. Amendments

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this policy. We may notify you of significant changes to this policy by email or through a notice on our website.

K. Your rights

In relation to your personal information, you have the following rights:

1. Right of access — you may request a copy of the personal information we hold about you;
2. Right to rectification — you may request that we correct any inaccurate or incomplete personal information;
3. Right to erasure — you may request that we delete your personal information where there is no compelling reason for its continued processing;
4. Right to restrict processing — you may request that we restrict the processing of your personal information in certain circumstances;
5. Right to data portability — you may request to receive the personal information you have provided to us in a structured, commonly used, and machine-readable format;
6. Right to object — you may object to the processing of your personal information where we are relying on legitimate interests as the legal basis, or where processing is for direct marketing purposes;
7. Right to withdraw consent — where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal; and
8. Right to lodge a complaint — you have the right to lodge a complaint with a data protection supervisory authority in your country of residence or in the country where the data controller is established. For I AM HARDSTYLE, the lead supervisory authority is the Autoriteit Persoonsgegevens in the Netherlands (https://autoriteitpersoonsgegevens.nl).

To exercise any of these rights, please contact us at [privacy@iamhardstyle.com]. We will respond to your request within 30 days. We may request proof of identity before processing your request.

You may instruct us at any time not to process your personal information for marketing purposes.

L. Third-party websites

Our website includes hyperlinks to, and details of, third-party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

M. Automated decision-making

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

N. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.